Openbookopenbook
Equity
Harley-Davidson Inc(HOG)
USD --+0.00%
Reward46Moderate
Risk38Moderate
📊75%Data
3.7% dividend yield · Revenue down 28% YoY
HOG
+0.0 · +0.00%
USD · NYSE
Harley-Davidson Inc | Consumer Cyclical
Value Trap
Market Cap:2.27Bn
ℹ️
Reward Rating
46
Moderate
Bottom 25% (model universe)
75% data coverage
ℹ️
Risk Rating
38
Moderate
Risk Assessment
ℹ️

Educational tool only – Scores are based on historical data and financial metrics for informational purposes. This is not financial advice or a recommendation to buy or sell any security. Always conduct your own research or consult a qualified financial adviser.

ℹ️ Educational tool only · More
Limited data coverage
We don't have enough public data on HOG to score it reliably yet — Reward, Risk, Forecasts and Dividends tabs aren't available for this stock. The price chart and basic profile are still shown.
OTC / ADR stock — scores and fundamentals use data tagged in USD by our provider. The issuer may report in a different home currency (e.g. JPY), so treat figures as directional rather than precise.
Not available for limited-coverage stocks
The overview tab requires fundamentals and price history we don't have for this stock. The price chart is the most reliable view we have — try the Chart tab.

Market Performance

Stock returned +10.0% over the past year, broadly in line with market conditions.

Analyst Target

Analyst consensus price target: $23.50.

What is Harley-Davidson Inc?

manufactures and sells motorcycles in the United States and internationally.

HOG · Verdict

Moderate reward · moderate risk

HOG stands out on valuation and balance sheet, but watch the volatility signal.

Based on 88% data coverage

HOG · Verdict

What’s working & what to watch

Strengths 3

  • Valuation73/100

    P/E 8.9× · PEG 0.86

  • Balance sheet73/100

    Current ratio 2.10

  • Cash flow72/100

    9% free-cash-flow margin

Watchouts 3

  • Volatility35/100

    Below average

  • Growth38/100

    Rev -8.1% CAGR · earnings -23.0%

  • Profitability38/100

    8% net margin · 10% ROE

Model-based scoring. For information only — not financial advice.

What is Harley-Davidson Inc?

manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The company is listed on the NYSE in USA, operating in the Consumer Cyclical sector, with a market capitalisation of 2.27B, and a P/E ratio of 7.0x.

Financial Highlights

Investment Breakdown

📈 Growth
Revenue growth is subdued, limiting near-term earnings expansion.
💰 Profitability
Thin or inconsistent margins weigh on earnings quality.
⚠️ Risk
Risk profile appears balanced versus broad market conditions.
💸 Valuation
Currently trading below intrinsic value estimates, suggesting upside potential.

OpenBook Logo Analysis

Reward: Moderate (46)

The scoring profile indicates limited reward potential at this time, with valuation and momentum offering the most support. Risk indicators are moderate, consistent with typical market exposure.

For informational purposes only. Not financial advice.

Company Information
SectorConsumer Cyclical
Market Cap2.27B
P/E Ratio6.9963
Dividend Yield3.70%
52 Week High31.0001
52 Week Low18.65
Last AnnualDecember
IPO Date11/5/1987
IncorporatedUSA
Shares Outstanding118M
No. of Employees5,900
IndustryRecreational Vehicles
ExchangeNYSE
Beta1.417
CurrencyUSD
Websitewww.harley-davidson.com
openbook

Stock research for everyday UK investors. Make smarter decisions, faster.

Questions? Email us at contact@openbookanalytics.com

© 2026 Openbook Analytics Ltd · Company No. SC843579 · Registered in Scotland

256-bit encryption GDPR compliant UK data centres

Openbook Analytics Ltd (Company No. SC843579) is registered in Scotland. Registered office: Strathclyde Inspire Hub, University of Strathclyde, Graham Hills Building (Level 6), 50 Richmond Street, Glasgow, G1 1XP. Openbook Analytics is not authorised or regulated by the Financial Conduct Authority (FCA). The content on this platform is provided for general informational and educational purposes only and does not constitute financial advice, investment advice, trading advice, or any other form of advice. You should not treat any content on this platform as a recommendation to buy, sell, or hold any financial instrument. Past performance is not a reliable indicator of future results. The value of investments and the income from them can go down as well as up, and you may get back less than you invest. User-generated content, including community posts and commentary, reflects the personal opinions of individual users, is not verified for accuracy, and does not represent the views of Openbook Analytics Ltd. You should always conduct your own research or consult a qualified, FCA-regulated financial adviser before making investment decisions. Data displayed on this platform may be delayed or inaccurate and is provided "as is" without warranty. Openbook Analytics Ltd accepts no liability for any loss arising from reliance on the information provided.