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Equity
Purple Innovation Inc(PRPL)
USD --+0.00%
Reward39Moderate
Risk79High
📊75%Data
Thin -12% profit margin
PRPL
+0.0 · +0.00%
USD · NASDAQ
Purple Innovation Inc | Consumer Cyclical
Capital Destroyer
Market Cap:75.23M
ℹ️
Reward Rating
39
Moderate
Bottom 5% (model universe)
75% data coverage
ℹ️
Risk Rating
79
High
Risk Assessment
ℹ️

Educational tool only – Scores are based on historical data and financial metrics for informational purposes. This is not financial advice or a recommendation to buy or sell any security. Always conduct your own research or consult a qualified financial adviser.

ℹ️ Educational tool only · More
Limited data coverage
We don't have enough public data on PRPL to score it reliably yet — Reward, Risk, Forecasts and Dividends tabs aren't available for this stock. The price chart and basic profile are still shown.
OTC / ADR stock — scores and fundamentals use data tagged in USD by our provider. The issuer may report in a different home currency (e.g. JPY), so treat figures as directional rather than precise.
Not available for limited-coverage stocks
The overview tab requires fundamentals and price history we don't have for this stock. The price chart is the most reliable view we have — try the Chart tab.

Market Performance

Stock returned +10.0% over the past year, broadly in line with market conditions.

Analyst Target

Analyst consensus price target: $2.53.

What is Purple Innovation Inc?

designs, manufactures, and sells sleep and other products in the United States and internationally.

PRPL · Verdict

Limited reward · high risk

PRPL has limited near-term tailwinds — profitability and balance sheet weigh on the model output.

Based on 88% data coverage

PRPL · Verdict

What’s working & what to watch

Watchouts 5

  • Profitability9/100

    -20% net margin · -10271% ROE

  • Balance sheet18/100

    Current ratio 1.25

  • Volatility20/100

    Weak vs peers

  • Cash flow25/100

    -5% free-cash-flow margin

  • Growth40/100

    Revenue -12.4% CAGR

Model-based scoring. For information only — not financial advice.

What is Purple Innovation Inc?

designs, manufactures, and sells sleep and other products in the United States and internationally. It offers mattresses, pillows, sheets, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company is listed on the NASDAQ in USA, operating in the Consumer Cyclical sector, with a market capitalisation of 75.23M.

Financial Highlights

Investment Breakdown

📈 Growth
Moderate growth momentum — positive trajectory without breakout acceleration.
💰 Profitability
Thin or inconsistent margins weigh on earnings quality.
⚠️ Risk
Elevated volatility implies higher downside and expectation risk.
💸 Valuation
Valuation is less clear with a negative earnings base.

OpenBook Logo Analysis

Reward: Moderate (39)

The scoring profile indicates weak reward characteristics across most factors, including valuation and momentum. Risk indicators are high — this profile reflects meaningful downside exposure.

For informational purposes only. Not financial advice.

Company Information
SectorConsumer Cyclical
Market Cap75.23M
P/E RatioN/A
Dividend YieldN/A
52 Week High1.26
52 Week Low0.56
Last AnnualDecember
IPO Date10/29/2015
IncorporatedUSA
Shares Outstanding108M
No. of Employees1,200
IndustryFurnishings, Fixtures & Appliances
ExchangeNASDAQ
Beta1.853
CurrencyUSD
Websiteinvestors.purple.com
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