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Market Performance
Stock returned +10.0% over the past year, broadly in line with market conditions.Analyst Target
Analyst consensus price target: $10.00.What is Comscore Inc?
operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally.
SCOR · Verdict
Moderate reward · elevated risk
SCOR's standout is valuation; profitability and balance sheet weigh on the picture.
Based on 88% data coverage
SCOR · Verdict
What’s working & what to watch
Strengths 1
- Valuation75/100
Above average
Watchouts 2
- Profitability26/100
-17% net margin · -5% ROE
- Balance sheet28/100
Current ratio 0.82
Model-based scoring. For information only — not financial advice.
What is Comscore Inc?
operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. It provides Comscore TV"National that helps customers understand the performance of network advertising campaigns; Comscore TV"Local allows customers to understand consumer viewing patterns and characteristics; Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; and Survey Analytics, which measure various consumer insights including brand health metrics. The company is listed on the NASDAQ in USA, operating in the Technology sector, with a market capitalisation of 34.16M.
Financial Highlights
Investment Breakdown
Analysis
Reward: Moderate (53)The scoring profile indicates limited reward potential at this time, with valuation and growth offering the most support. Risk indicators are elevated — volatility and macro sensitivity warrant consideration.
For informational purposes only. Not financial advice.