A better fit starts with a clearer comparison. Explore ten UK brokers, their account options, and the investors they’re designed for.
Pick what matters to you, then explore the full review.
Accounts, investment choice and pricing, with a clear view of who each provider suits.
Best for everything in one place, with support
The largest DIY investment platform in the UK and the default choice for a reason: every account type, a very wide range of shares, funds, trusts and ETFs, proper telephone support and more research than anyone else. You pay for that polish, particularly on funds, and there are no fractional shares.
Investors who want one provider for an ISA, a SIPP and a dealing account, value being able to phone someone, and would rather pay a little more than manage several logins.
Best for the full range at a lower cost
Covers the same ground as HL with a plainer interface and a lower bill for most portfolio sizes. All the mainstream accounts, a broad investment range and a sound reputation. Its Dodl app offers a simpler, cheaper version for people who want a short menu.
Long-term investors who want the whole range of accounts and investments and are happy to trade a bit of polish and research for a lower cost.
Best for larger portfolios on a flat fee
The flat-fee platform: a fixed monthly subscription instead of a percentage of your assets, which gets cheaper relative to the portfolio the bigger it grows. A wide range including international markets, free regular investing, and a website that does the job without fuss.
Investors with larger portfolios, typically tens of thousands of pounds upwards, who want the percentage fee gone and do not need hand-holding.
Best for starting small and automating
Commission-free dealing, fractional shares and "pies" that invest a monthly amount across a basket of holdings at target weights, with dividend reinvestment. A public API means your portfolio can feed a tracker automatically. The app also offers CFDs, which are a different, leveraged product and not for long-term investors.
People building a diversified portfolio from small regular amounts, who want the app to do the discipline, and anyone who wants their broker data to flow into other tools.
Best for simple buy-and-hold in an app
A clean, app-first broker with commission-free dealing and fractional shares. The free plan covers a general account; the paid plans add the ISA and SIPP and reduce currency costs. Deliberately narrow, which is the point: buy a handful of shares and funds and hold them without distraction.
Investors who want the simplest possible app, a SIPP in the same place as the ISA, and no interest in trading features.
Best for global markets at institutional pricing
The professional's broker made available to private investors: access to exchanges across the world, very low commissions and currency conversion at close to the market rate. The platform is powerful and not friendly; the mobile app is better than the desktop software for most people.
Experienced investors holding shares across several countries, anyone trading in size, and people for whom currency conversion costs matter more than a pretty interface.
Best for active traders who also invest
Best known for spread betting and CFDs, IG also runs a proper share-dealing service with an ISA and a SIPP, a large international range and strong charting. Commission falls for frequent dealers and a quarterly custody fee is waived by activity, which rewards people who trade.
Active investors who want long-term holdings and trading under one roof, with charting and research that the buy-and-hold apps do not offer.
Best for social investing with crypto alongside
Commission-free shares and ETFs, crypto in the same app, and the social features it is known for: see what other investors hold and copy them. The account is held in US dollars, so there is a conversion cost on the way in and out, and the social layer is as much a risk as a feature if you follow the wrong people.
Investors who want shares and crypto together, like the community features, and understand that copying a stranger's portfolio is a decision they are responsible for.
Best for funds and pensions
A long-established fund platform with a strong SIPP, clear retirement planning tools and good guidance content. Share dealing is available but it is the funds and the pension where Fidelity is strongest, and the service fee is capped for people holding shares and ETFs rather than funds.
Investors whose portfolio is mostly funds, and anyone whose main account is a pension they intend to draw from one day.
Best for index investing, kept simple
Vanguard's own platform sells Vanguard funds and ETFs and nothing else. For an investor who wants a global tracker or a LifeStrategy fund in an ISA or a SIPP, that is the whole job done at a low cost, with no temptation to tinker. A minimum monthly fee applies to smaller accounts.
Passive investors who have decided on index funds and want the cheapest, simplest way to hold them, and nothing else.
Account types, markets and pricing models were checked against each broker's own website on 16 October 2026. Fees change often, so the pricing is described in words and the current figures are on each broker's tariff page.
This is a list, not a score. The order reflects which brokers suit the most UK investors, judged on the range of accounts, what you can hold, what the pricing model does to a typical portfolio, and how well the service works day to day. A broker further down is not worse; it is right for fewer people. Interactive Brokers is the best broker on this list for a global portfolio and the wrong one for a beginner.
Every fact in the cards was read off the broker's own site on the date above. Fees are described as a model rather than quoted, because the figures change several times a year and a stale number is worse than none. All ten are regulated by the Financial Conduct Authority, and eligible investments are covered by the Financial Services Compensation Scheme up to its current limit.
What this list does not do is tell you what to buy. Choosing a broker is about cost and convenience; what goes in the account is the decision that matters, and our guides and the screener are built for that part.
Openbook does not currently earn anything from any broker on this page. The links are ordinary links. If that changes, this box will say so, the links will be marked as sponsored, and the order of the list will not be for sale.
Trading 212 and Freetrade are the easiest places to start: commission-free, fractional shares so a small amount buys a diversified portfolio, and apps that stay out of the way. AJ Bell's Dodl app is the choice for a beginner who wants a big-name provider behind a short menu.
It depends on what you hold and how much. For small portfolios of shares and ETFs, the commission-free apps are cheapest. For portfolios above a few tens of thousands of pounds, interactive investor's flat fee usually wins. For funds, compare the percentage fees of AJ Bell, Fidelity and Vanguard against your own balance. The tariff pages have the current figures.
All ten are regulated by the Financial Conduct Authority, and client assets are held separately from the firm's own money. The Financial Services Compensation Scheme covers eligible claims up to its current limit if a firm fails. Market losses are not covered by anyone.
Yes. Many investors do, often because of a transfer or a workplace scheme. The platforms will never show the accounts together, which is what a portfolio tracker is for.
All of them export a transaction history as a CSV or spreadsheet, and Trading 212 also has an API. Openbook imports every one of them; the guides linked from each card walk through the export step by step.
Not today. See the box above: no broker on this page pays Openbook, the links are ordinary, and if that ever changes it will be stated on the page.
See the bigger picture across your accounts. Bring your holdings into Openbook to explore performance, dividend income, and the balance of Reward and Risk.
The ten best investing apps, ranked, with who each one suits.
Which account to open first, and why it matters more than the broker.
What to look for, and where the spreadsheet stops being worth it.
Co-founder of Openbook Analytics. Andrew studied Finance and Economics at the University of Strathclyde and writes on UK & US equities, stock valuation models, and portfolio strategy.
This guide is for information and education only. It is not investment advice and not a recommendation to buy, sell or hold any investment. Openbook Analytics Ltd is not authorised or regulated by the Financial Conduct Authority. Past performance is not a reliable indicator of future results; the value of investments can fall as well as rise and you may get back less than you invest. Do your own research or speak to a qualified financial adviser.