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The Simply Wall St alternative with UK-first data
Simply Wall St turns a company into a snowflake. Openbook turns it into two numbers you can act on: Reward and Risk, scored on the same 8-factor Reward and Risk model for UK and US shares, with a free screener and the portfolio you hold at a UK broker.
- UK and US shares on the free tier, no monthly report limit
- 8-factor Reward and Risk model
- Reward and Risk rated separately, never blended into one shape
- Free screener across both markets
- Portfolio import from Hargreaves Lansdown, AJ Bell, Trading 212, Freetrade and more
- Dividends in pence, ISA and SIPP context, UK calendar
- Global coverage across many exchanges
- Snowflake visual across five areas: value, future, past, health, dividend
- Narrative reports and a discounted cash flow fair value
- Insider trading and ownership data
- Portfolio tracking with broker connections
- Company report limit on the free plan
Feature comparison
The features a UK investor uses most, side by side. Green is a clear yes, red a clear no, grey a qualified answer.
| Feature | Openbook | Simply Wall St |
|---|---|---|
| Pricing and access | ||
| Free tier | Yes, core scores, screener and portfolio, no report cap | Yes, capped number of company reports a month |
| Starting price | £0 | £0, paid plans for unlimited reports |
| Free trial | Permanent free tier | Free plan, paid tiers above it |
| Market coverage | ||
| UK shares (LSE and AIM) | Yes, 1,500+ fully scored | Yes |
| US shares | Yes, score coverage expanding | Yes |
| Other markets | No | Yes, many exchanges worldwide |
| Prices in pence for UK shares | Yes | Shown in pounds |
| UK dividend calendar and ISA context | Yes | Dividend data, no UK account context |
| Scores and analysis | ||
| Scoring model | 8-factor Reward and Risk model | Five-area snowflake |
| Risk rated separately from reward | Yes, two independent ratings | No, one shape |
| Fair value estimate | DCF calculator with your own inputs | Yes, an automated DCF on every report |
| Insider trading data | No | Yes |
| Multi-year financial history | Yes | Yes |
| Written analysis | In-house insights on UK and US companies | Automated narratives, plus user-written ones |
| Tools | ||
| Stock screener | Free, UK and US | Yes |
| Portfolio tracker | Free | Yes |
| Import from UK brokers | Yes, CSV or Excel from any broker, plus Trading 212 sync | Broker connections and CSV |
| Thematic discovery | 59 Discover themes | Collections and screens |
| Calculators | DCF, P/E, dividend, compound interest, ISA, CGT | Limited |
Simply Wall St details checked on 21 September 2026 against its public pricing and product pages. Plans and limits change; check its site for the current position before you pay for anything.
Where the two genuinely differ
Four differences that matter more than any single feature.
Two numbers, not one shape
The snowflake is a good picture and a poor decision tool: a company with strong growth and a weak balance sheet becomes a lopsided shape you have to interpret. Openbook reports Reward (Growth, Momentum, Profitability, Valuation) and Risk (Volatility, Financial Solvency, Operational Quality, Size) as two independent scores, so the trade-off is stated rather than drawn. How the scores are built.
Built around the UK market
Prices in pence, LSE and AIM, ex-dividend dates in the UK calendar, and ISA and SIPP in the portfolio view. Simply Wall St covers UK shares as one market among dozens; Openbook treats it as the home market.
No report counter
Simply Wall St's free plan caps how many company reports you can open each month. Openbook's free tier has no cap: every scored company page, the screener and the portfolio tracker are open, with no card and no counter. Pro adds factor exposure and deeper analytics.
Where Simply Wall St is better
Breadth and presentation. If you hold shares in Australia, Canada, Europe or Asia, Simply Wall St covers them and Openbook does not. Its reports are beautifully presented, its fair value estimate is on every page, and it shows insider dealing. For a global portfolio, or for a first look at a company you have never heard of, it is the better product.
Who should use which
An honest split. Both tools are good at something; the question is what you need.
Choose Openbook if you…
- Hold mostly UK and US shares, in an ISA, SIPP or dealing account
- Want Reward and Risk as two clear scores rather than a shape to interpret
- Want a free screener with no report limit
- Want your Hargreaves Lansdown, AJ Bell or Trading 212 portfolio imported and analysed
- Want dividends in pence with UK dates
Stay with Simply Wall St if you…
- Hold shares on markets outside the UK and US
- Like the visual snowflake and narrative style of report
- Want an automated fair value estimate on every company
- Want insider trading and ownership data
- Are happy to pay for unlimited reports and the global coverage
See the analysis before you commit
Open a public company page to preview its Reward and Risk scores, factor breakdown, financial history and dividend record. A free account extends access to the rest of the platform.
Common questions
Is there a free alternative to Simply Wall St?
Yes. Openbook Analytics has a permanent free tier with core Reward and Risk scores, financial history, dividend data, a screener and a portfolio tracker across thousands of UK and US-listed stocks, with no monthly report limit. No card is needed to start.
How do Openbook's scores compare with the Simply Wall St snowflake?
The snowflake blends five areas into one shape. Openbook keeps Reward (Growth, Momentum, Profitability, Valuation) and Risk (Volatility, Financial Solvency, Operational Quality, Size) as two separate ratings out of 100, so a company that scores well on one and badly on the other is shown as exactly that.
Does Simply Wall St cover UK shares?
Yes, alongside many other markets. Openbook covers UK and US shares only, and treats the UK as the home market: prices in pence, UK dividend dates, and ISA and SIPP context in the portfolio.
Which markets does Openbook cover?
Openbook covers thousands of UK and US-listed stocks. Full Reward and Risk scores are available for more than 1,500 UK-listed companies with sufficient reporting history; US score coverage is expanding and some newer listings have limited data.
Can I import my portfolio into Openbook?
Yes. Export your transaction history from Hargreaves Lansdown, AJ Bell, interactive investor, Freetrade, Vanguard or most other brokers as CSV or Excel and import it; Openbook works out the columns and shows you what it read before saving. Trading 212 also has a direct sync.
Is Simply Wall St better than Openbook?
For a global portfolio, or for visual, narrative-style reports with a fair value on every page, often yes. For UK investors who want two clear scores, a free screener and the portfolio they hold at a UK broker, Openbook does that job on its free tier. The "who should use which" section above is our honest split.
Does Openbook give investment advice?
No. Openbook is an analysis and education tool. Nothing on the platform is a recommendation to buy, sell or hold any investment.
Related guides
Try Openbook free, no card required
Core Reward and Risk scores, financial history, dividend data and portfolio tools across UK and US markets, on the free tier.
Get started freeFor information and education only. Not investment advice. Openbook Analytics Ltd is not authorised or regulated by the Financial Conduct Authority.